Finance

Notes on the annual accounts:

• Transportation & Storage – expenses mainly relate to the external storage of the Brand Collection.
• Reorganisation of the depot - expenses mainly relate to the hiring the freelance support to reorganise our collection’s inventory.
• Publication - expenses mainly relate to the adjustment of value of the 'It could only be Heineken' book stock, reflecting the decrease in price by the printing company.
• Digital Infrastructure - expenses mainly relate to the creation of the ‘Webstars’; short online stories about historical figures, objects or events related to HEINEKEN (brand, company or family)
• Expert Story tellers – expenses mainly relate to the set-up of 'Green Giants', our oral history project
• Other - expenses mainly relate to the publication of the Strategic Plan 2022 -2024.

Notes on the annual accounts:

• In accordance with practice, generally followed by museums, the value of objects in the collection are reflected in the financial statement at a nominal value of €1,-. Purchases of collection items are recorded in the expenses in the profit & loss statement. There were no sales of collection items in 2022.
• Value of the inventory of book ‘Stars of the Heineken Collection’ has decreased reflecting the lower number of books on stock (776 on 31/12/2022) and the reduced value per book (see note under ‘Publications’).