Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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AMSTEL under a tree
A page from a calendar for December 1970: a tipsy Santa dances on a table surrounded by cheerful men and women. They raise a…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Clogs in the workplace
This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Looking to expand
Bernhard of Lippe-Biesterfeld, Prince of the Netherlands, kicked off the operation of a complete brewery with this tiny beer…
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Brewery in the polder
In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…
