Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Bingo!
This exclamation has become synonymous with the cry 'Got it!,' or 'A hit!' If you think back on the origins of the game, you'll…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Historical evidence or urban legend?
Tap en Schap, Heineken's fortnightly magazine for the wholesale trade, reported in 1972: 'We were represented for the first time…
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Billiard players enjoying beer
Old times come alive with this billiard table-shaped 'change tray.' Who's still carrying small change these days, eh? Where have…
