Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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The social side of beer
How has HEINEKEN fared since the coronavirus pandemic began in February 2020? From a business perspective, the years have been…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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Mystery solved!
All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…
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Heineken gents
Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…
