Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Jacket and tie
There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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From typescript to Workplace
‘Fresh from the tap – that's the motto! Fresh from the tap – then it's fantastic!’ Director Henry Pierre Heineken opened his…
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
