De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus understood the importance of maintaining good stakeholder relations.
An example of this was the introduction, in 1956, of the famous end of year Brand tankard. Best wishes for the new year, as well as, the highlights of the previous brewing year inscribed on these annual tankards. The events described on the tankard varied from record production volumes (hectoliters) to the introduction of a new special beer and even to a weather report as in 1959: ‘the year of the fine long summer in living memory. An excellent beer summer’. Since 1956, every Brand employee receives this tankard and it is even a sought after collector’s item.
GERELATEERDE COLLECTIE ITEMS
VOLGENDE VERHALEN
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Het Heineken Etiket
Het huidige Heineken etiket zoals wij dat nu wereldwijd kennen, heeft een lange historie. De oorsprong van dit etiket gaat terug tot zeker 1883. Het wordt gekenmerkt door een ovale basisvorm met als…
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De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus…
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Amstel, sinds 1870
In 1870 vestigden Charles de Pesters en Johannes van Marwijk Kooy brouwerij De Amstel aan de Mauritskade in Amsterdam.
