De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus understood the importance of maintaining good stakeholder relations.
An example of this was the introduction, in 1956, of the famous end of year Brand tankard. Best wishes for the new year, as well as, the highlights of the previous brewing year inscribed on these annual tankards. The events described on the tankard varied from record production volumes (hectoliters) to the introduction of a new special beer and even to a weather report as in 1959: ‘the year of the fine long summer in living memory. An excellent beer summer’. Since 1956, every Brand employee receives this tankard and it is even a sought after collector’s item.
GERELATEERDE COLLECTIE ITEMS
VOLGENDE VERHALEN
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Brand en kunst
In een toespraak bij de opening van de totaal vernieuwde Brand brouwerij in 1937 zei Guus Brand: ‘De brouwerijinstallatie zal over 100 jaar wellicht verouderd zijn, maar het keldertje zal over 100…
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De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus…
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Zoeterwoude, Een brouwerij in een parklandschap
In 1971 koopt Heineken 80 ha grond in de Oude Groenendijkse polder, ook wel Barrepolder genoemd, in de gemeente Zoeterwoude. Op dit terrein zal een nieuwe brouwerij verrijzen ter vervanging van de…
