De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus understood the importance of maintaining good stakeholder relations.
An example of this was the introduction, in 1956, of the famous end of year Brand tankard. Best wishes for the new year, as well as, the highlights of the previous brewing year inscribed on these annual tankards. The events described on the tankard varied from record production volumes (hectoliters) to the introduction of a new special beer and even to a weather report as in 1959: ‘the year of the fine long summer in living memory. An excellent beer summer’. Since 1956, every Brand employee receives this tankard and it is even a sought after collector’s item.
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Heineken miniaturen
Om te vieren dat Heineken 150 jaar bestaat, verschijnen drie gezichtsbepalende historische gebouwen van de brouwerij in miniatuur. Twee van de miniaturen zijn voor Heineken gemaakt door…
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Pasteur en het mysterie van de gist
In april 1884 bezocht Louis Pasteur de stad Edinburgh ter gelegenheid van het driehonderd jarig bestaan van de Universiteit aldaar. Feestelijkheden vonden plaats in het Museum of Sciences and Art en…
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De Eindejaarspul
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus…
