In line with the Strategic Plan 2017-2021, four strategic goals defined our work in 2020:
Project based inventory and documentation of objects and stories
Increasing visibility of the collection and stimulating audience engagement.
Improving quality and coherence of the collection
Realization of sustainable accommodation.
Records in TMS35.542
Architectural drawings (partly registered)69
Records added to TMS3.085
New unique film titles added in TMS167
Objects on loan45
New objects (files, tapes, films) added198
Acquisitions through the Heineken company
For brevity’s sake reference can be made to the paragraph on the COVID-19 crisis under ‘extraordinary year’.
The Global Production Packaging department of Heineken Supply Chain donated a collection of historical beer crates.
Denise Splinter, Assistant Store Manager Heineken Experience, donated a number of posters.
Other private donations were a set of posters, a bottle opener, some Heineken apparel, an Amstel tile and a historical photograph made on the island of Marken.
The HCF acquired a series of 50 photographs by photographer Eveline Renaud. She documented the interior and personnel of the Amsterdam Brewery in 1987. The 1970s, 1980s and 1990s were underrepresented in the photo collection, so the series are a valuable addition.
By implementing a barcode system, repacking the collection and reorganizing our depot in Amsterdam, the HCF team will significantly improve its workflow and efficiency. The team spent a lot of time and effort in preparing the reorganization of the depot in 2019, so we could start moving objects in 2020. Unfortunately, COVID-restrictions made it nearly impossible for us to work on this project, which means the majority of the reorganisation was postponed to 2021.
A brief overview of the activities in 2020:
• Installed barcoding software and a barcode label printer .
• All film material placed back in the cooling cell as well as all photographic material (excluding photographic prints) plus vulnerable plastics placed.
• The Heineken archive was given a new location in the depot.
• All A-boxes have been put together in the depot and barcoded.
• All objects in the visible cabinets and art pieces on and in the art racks have been barcoded and scanned.
• In total, 581 objects were barcoded, scanned and relocated in 2020.
Active conservation and preservation
Van Daalen Papierrestauratie restored four posters and a photograph of Gerard Adriaan Heineken by Wegener & Mottu. The posters were framed and loaned to the Amsterdam Museum, where they were part of the exhibition ‘Amsterdam, Stad van bier en brouwers’ (Amsterdam, city of beer and brewers). One of the highlights of this loan was ‘Amstel Annie’, a large poster from the 1950s.
100 beer cans from the collection were emptied to minimize the risk of leaking and corrosion.
In 2019 the Heineken Collection team created a collection plan, which gives direction to our collection management for the next few years. This document is an important step in the professionalization of the ways of working of the HCF. Next to our collection profile and selection criteria for the acquisition of new collection items, it includes cleaning and safety procedures and guidelines for registration and documentation.
In 2020, we have fine-tuned some of the procedures and manuals in the collection plan based on new insights.
"As a company, it’s very important to know where you came from as that defines who you are
The Heritage Quarter reminds us of
Heineken’s rich history
which gives direction to our future
Keep the ♥ of our company warm!"
Jean-François van Boxmeer - 27 May 2020