title Overview

Mark van Iterson

Director Integrated Design


"HEINEKEN already understood in the very early days that it was not just about selling beer, but about selling enjoyment."


  • 2005 - 2015 Global Head of Design & Concept development
  • 2015 - present Director Integrated Design

Peter de Lange

Marketing Services manager


"I think I'd like to position the brand and the company as a gentleman."

  • 1970 - 1992 Marketing Services manager

Director Integrated Design at The HEINEKEN Company, Mark van Iterson, meets Peter de Lange, who was responsible for setting up the international Marketing division in 1970 and positioning Heineken® as a gentleman.  

Click on the image below to find out how it all started, what it was like to work with Mr. Heineken himself, and what it takes to work on a legacy brand like Heineken®.


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