Stars of the Collection

Stars of the Collection
A young entrepreneur

‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…

Pioneers in Bavarian beer

On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…

Self-made brewer

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

A golden moment

It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…

It’s raining awards

Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…

Clogs in the workplace

This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…

Heineken gents

Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…

Bock beer month

German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…

A touch of Paris in Aalsmeer

Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…

The caring son

By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…

Air antics

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

A spirited beer truck

Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…

Land swap

Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…

Amstel gentlemen’s chairs

This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…

The longest of all

A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…

To the Far East

In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…

A masterful portrait

‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…

Crates of draught beer

It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…

Pin-up or horse-drawn cart?

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

The blessing of the beer

The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…

Looking to expand

Bernhard of Lippe-Biesterfeld, Prince of the Netherlands, kicked off the operation of a complete brewery with this tiny beer…

Bull’s eye in Chinese

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

Cheerio with Parbo

When Piet, Ben and Arthur Dumouleyn from Hontenisse in the province of Zeeland decided to continue their brewery in Suriname…

Timeless design

It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…

This is the man – this is his wish list

A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…

150 years of great consistent taste

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

Man and machine in colourful chalk

In 1983-1984 the artist Bessel Kok (1927-1991) drew at Heineken in Amsterdam. He was particularly fascinated by the equipment…

Art in the clinch

Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…

Fragment of a stylish past

On 22 April 1988, the staff and board members toasted the closing of the Amsterdam branch, in the Koelschip (Coolship) on…

Hit

Four songs from four Heineken commercials are on The Heineken Hits CD sung by Bert Heerink. In the photograph you can see the CD…

Change of Style

Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…

Dynamic brand design

Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…

With or without?

This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…

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