Stars of the Collection

Stars of the Collection
A young entrepreneur

Letter from Gerard Adriaan Heineken to his mother. 30 June 1863, Amsterdam City Archives

Pioneers in Bavarian beer

On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…

Self-made brewer

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

A golden moment

It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…

Bock beer month

German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…

The caring son

By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…

Air antics

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

To the Far East
A masterful portrait
Looking to expand
150 years of great consistent taste
Change of Style
With or without?


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