Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Crates of draught beer
It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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Who'll turn the light off?
This illuminated Amstel advertisement is one of the earliest of its kind. Little more than a glorified lamp, it's a metal box…
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Clock in, clock out
Who still remembers the time clock? This sturdy German specimen was most likely used at the Heineken brewery in Den Bosch. The…
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Expertise from our Eastern neighbours
Founder Gerard Adriaan Heineken acquired the Amsterdam De Hooiberg (The Haystack) brewery in 1864, a decade after the…
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Self-made brewer
In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…
