It could only be Heineken
A brand new publication by the Heineken Collection Foundation
Collection
ANNUAL REPORT 2020
Our latest Annual Report 2020 is available online. Click on the image to see what we have been up to in 2020.
Stories
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is recognized by its oval shape and the typical Heineken green color. The five…
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The Annual Tankard
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus…
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Zoeterwoude, a Brewery in a Park Landscape
In 1971 Heineken acquired 80 hectares of land in the “Oude Groenendijkse” diked marsh, also known as the “Barrepolder”, in the municipality of Zoeterwoude. On this terrain a new brewery was built,…
