In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…

Without carbonation, there is no beer – every enthusiast will attest to that. Anyone who has taken a sip from a long-forgotten…

‘Fresh from the tap – that's the motto! Fresh from the tap – then it's fantastic!’ Director Henry Pierre Heineken opened his…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…