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From “banpanhuis” to Brand
The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…
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The Annual Tankard
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…
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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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Louis Pasteur and the mysterious yeast
In April 1884, Louis Pasteur visited the city of Edinburgh to celebrate the 300 year anniversary of the University of Edinburgh.…
