Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…

Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…

The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…

The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…