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The Annual Tankard
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…
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Walking route: Gerard Heineken’s Amsterdam
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
