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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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Walking route: Gerard Heineken’s Amsterdam
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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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A New Beer Wagon for the Heineken Brewery
Before the arrival of the automobile, Amsterdam’s street scene was largely set by the horse-and-cart, barrows and coaches. Casks…
