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The Annual Tankard
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…
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Gerard Heineken, man of the world
On 15 February 1864, Gerard Heineken for the first time put his signature to a press notice. The substance of the notice was…
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From “banpanhuis” to Brand
The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…
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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
