While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…

This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…

In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…

It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…