Today safety takes precedence in Western societies and has become an industry in its own right. Literally every risk has to be…

In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…

All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…

By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…

Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…