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Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Heineken gents
Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…
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Man and machine in colourful chalk
In 1983-1984 the artist Bessel Kok (1927-1991) drew at Heineken in Amsterdam. He was particularly fascinated by the equipment…
