Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Virtual beer
A unique glass, the special 25cl glass for Heineken® Silver. Light green in colour and adorned with relief, the red star, and…
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The technical one-stop-shop
T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…
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Crunch the numbers!
Heineken's financial records are as old as the brewery itself. At the time the branches in Amsterdam (1864) and Rotterdam (1873)…
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Dollywood does it again
Wat een werk zal Joop Geesink met zijn Dollywood Studio’s hebben gehad aan deze animatiecommercial voor Amstel-bier. Voor het…
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Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
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This is the man – this is his wish list
A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…
