Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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A historical document
The year was 1883, about a decade after the establishment of the Heineken Brewery in Crooswijk. From the very beginning, the…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
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The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
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Brewery in the polder
In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…
