Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Heineken turns fifty!
‘On the eleventh of February/ Nineteen hundred and twenty-three/ this certificate, together with accompanying decorative…
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
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To the Far East
In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…
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Dynamic brand design
Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
