Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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A masterful portrait
‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…
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A touch of Paris in Aalsmeer
Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
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Gentlemen of beer
In 1868, Gerard Adriaan Heineken created a furore on Amsterdam's Singelgracht with ‘Beiersch’ beer from his steam beer brewery…
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Company canteen
This coffee cup bears the signature of Alfred (Freddy) Heineken himself. From the time Freddy joined the family business in 1942…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
