Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
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The social side of beer
How has HEINEKEN fared since the coronavirus pandemic began in February 2020? From a business perspective, the years have been…
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
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Jacket and tie
There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…
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Star stamp
In our era of e-mail and online authentication, it’s easy to forget that not so long ago almost everything in the office was…
