Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
-
Historical evidence or urban legend?
Tap en Schap, Heineken's fortnightly magazine for the wholesale trade, reported in 1972: 'We were represented for the first time…
-
The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
-
Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
-
The Taste of Water
This is a conductometer, also known as a conductivity meter. It is used to measure the electrical conductivity of liquids,…
-
Jacket and tie
There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…
-
Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
