TV 1968

Series title: TV 1968
Series title: TV 1968
Part / Episode title: Boodschappen doen
Part / Episode title: Bootje
Part / Episode title: Kaarten in café
Part / Episode title: Klaverjassen
Part / Episode title: Kamperen
Part / Episode title: Kantoor / thuis komen
Part / Episode title: Druk leven
Part / Episode title: Samen winkelen
Part / Episode title: Winkelen
Part / Episode title: Tram
Part / Episode title: Tuintje
Part / Episode title: TV-kwis
Part / Episode title: Uw bier
Attributed title: First Lager in the World
Part / Episode title: Visite
Part / Episode title: Vissen
Part / Episode title: Voetballen
Part / Episode title: Zondag

Series of short stop-motion animation films for the campaign "Heineken bier, het meest getapt; Heerlijk, helder Heineken ":
13 Known titles: (1st or 2nd series)
Boodschappen doen (1)
Bootje (1)
Kaarten in Café (aka Klaverjassen) (1)
Kamperen (1)
Kantoor/thuis komen (aka Druk leven) (1+2)
Samen winkelen (aka Winkelen) (2)
Tram (2)
Tuintje (2)
TV-kwis (1)
(Uw bier (alleen close-up) (2) )
Visite (1)
Vissen (2)
Voetballen (1)
Zondag (2)
The first series was made much earlier than their first broadcast date in 1968, possibly as early as 1958. The introduction of commercials on Dutch TV came on January 1st (or 2nd?) 1967, but the "Reclameraad" (Commercials Council) did not authorize publicity for alcoholic beverages in the first year.
The very first spot shown on TV was VISITE, on January 1st 1968, first day when alcoholic beverages commercials were authorized. The first six spots shown in February and March 1968 were: Kaarten in café + TV Kwis + Kantoor/thuis komen + Booschappen doen + Visite + Voetballen
All films start with the same introduction and end sequences, of which there exist two versions, very similar but made of different shots. All thirteen stories are unique
First series (1):
Intro on song "Heerlijk, helder, Heineken":
- man's arm lowers a bottle into the frame, opens it
- beer is poured in glass (background wood table)
- foam rising in glass
- foam rising in glass, closer
End:
- 2 bottles poured in 2 glasses
- tray with 2 bottles and 2 glasses
- hands holding glasses enter frame simultaneously, male hand from the right, female hand with a wedding ring on the left, glasses clink
- man's hand holding glass, zoom in on logo on glass
Second series (2):
Intro on song "Heerlijk, helder, Heineken":
- man's arm brings a bottle into the frame sideways, opens it
- beer is poured in glass (background formica table)
- foam rising in glass
End:
- tray with 2 bottles and 2 glasses
- 2 bottles poured in 2 glasses
- hands holding glasses enter frame, first male hand from the right, then female hand without wedding ring on the left, glasses clink, logo appears

Production company, Joop Geesink's Dollywood

Copywriter, Bert Kroon, Tekstschrijver

Composer, Gerard Christenhuis, Componist, Nederland

Release date: 1968

Other date (see notes): [1958 - 1960]

Marie Baarspul, It could only be Heineken, 100 voorwerpen en verhalen, Zwolle, (2020), (pp.170-171)

10626

commercial - animation (puppets)