There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture was quite formal for a long time and, moreover, accessories like ties also served to promote the Heineken brand. Well into the 1990s, the necktie was a completely accepted business gift. 

That era witnessed the eruption of increasingly wild patterns in clothing and fabric, both in society at large and undoubtedly at Heineken as well, often with a humorous touch, featuring comic and cartoon characters. Heineken released a refined series of ties with woven-in patterns for business relations, including red-white-green stripes, a scatter design of stars, beer glasses, bottles, and medals and, as seen here, tennis rackets and balls.