In 1870, Charles de Pesters and Johannes van Marwijk Kooy established the Amstel Brewery on the Mauritskade in Amsterdam.

Before the arrival of the automobile, Amsterdam’s street scene was largely set by the horse-and-cart, barrows and coaches. Casks…

Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…

In his speech to celebrate the opening of the new brewery in 1937, Guus Brand said: “Over a 100 years the brewery installation…