In 1873, 140 years ago, the building of the Heineken Brewery in Rotterdam is taken up. The brewery is projected on the corner…

Before the arrival of the automobile, Amsterdam’s street scene was largely set by the horse-and-cart, barrows and coaches. Casks…

Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…

Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…