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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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Gerard Heineken, man of the world
On 15 February 1864, Gerard Heineken for the first time put his signature to a press notice. The substance of the notice was…
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A New Beer Wagon for the Heineken Brewery
Before the arrival of the automobile, Amsterdam’s street scene was largely set by the horse-and-cart, barrows and coaches. Casks…
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Heineken miniatures
To commemorate 150 years of Heineken’s existence, three of the brewery’s landmark historical buildings are to be issued in…
