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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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From “banpanhuis” to Brand
The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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A New Beer Wagon for the Heineken Brewery
Before the arrival of the automobile, Amsterdam’s street scene was largely set by the horse-and-cart, barrows and coaches. Casks…
