This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…

it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…

‘On the eleventh of February/ Nineteen hundred and twenty-three/ this certificate, together with accompanying decorative…

When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…