Green Giants
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ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
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Smile!
Cees van Rijsinge was known as 'Mister Smile' at the Heineken Brewery in Rotterdam. Joining the Sales Department for the…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
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A new look for ‘oud bruin’ beer
In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…
