‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…

It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…

To control the brewing process and achieve quality goals, brewers traditionally had to apply various calculations. An example of…

In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…