Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Touching base with beer
It is 1 June 1982. Alfred Henry Heineken , better known as Freddy, raises a toast in the Amsterdam Heineken Brewery on the…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
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Clock in, clock out
Who still remembers the time clock? This sturdy German specimen was most likely used at the Heineken brewery in Den Bosch. The…
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Dynamic brand design
Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…
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Crates of draught beer
It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…
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With fizz
Without carbonation, there is no beer – every enthusiast will attest to that. Anyone who has taken a sip from a long-forgotten…
