All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…

Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…

Heineken's financial records are as old as the brewery itself. At the time the branches in Amsterdam (1864) and Rotterdam (1873)…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…