The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

The year was 1883, about a decade after the establishment of the Heineken Brewery in Crooswijk. From the very beginning, the…

In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…