Green Giants
Watch the episodes here.
Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
-
Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
-
Between art and commerce
Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…
-
Man and machine in colourful chalk
In 1983-1984 the artist Bessel Kok (1927-1991) drew at Heineken in Amsterdam. He was particularly fascinated by the equipment…
-
Fragment of a stylish past
On 22 April 1988, the staff and board members toasted the closing of the Amsterdam branch, in the Koelschip (Coolship) on…
-
It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
-
Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
