Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Clogs in the workplace
This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
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Horses of Heineken
Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…
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A young entrepreneur
‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…
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Bock beer month
German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…
