Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
-
150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
-
The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
-
Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
-
Back in the home port
Delft-born artist Piet Cottaar junior (1908-1984) worked in Rotterdam almost his entire life, and for the same employer at that.…
-
The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
-
Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
