Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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A young entrepreneur
‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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Back in the home port
Delft-born artist Piet Cottaar junior (1908-1984) worked in Rotterdam almost his entire life, and for the same employer at that.…
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The blessing of the beer
The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…
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To the Far East
In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…
