Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
-
With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
-
Church key opener
The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…
-
Bingo!
This exclamation has become synonymous with the cry 'Got it!,' or 'A hit!' If you think back on the origins of the game, you'll…
-
Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
-
Self-made brewer
In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…
-
Good for the skin
The ancestor of brewer's yeast (Saccharomyces cerevisiae) is wine yeast: a genetic mix of single-celled micro-organisms that…
