Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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To the Far East
In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…
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A new look for ‘oud bruin’ beer
In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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The technical one-stop-shop
T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
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To the last drop
‘Water. A resource whose every drop counts.’ With this 2001 bilingual leaflet, Heineken was informing Heineken breweries…
