Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
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Dynamic brand design
Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…
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Back in the home port
Delft-born artist Piet Cottaar junior (1908-1984) worked in Rotterdam almost his entire life, and for the same employer at that.…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
