Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Gentlemen of beer
In 1868, Gerard Adriaan Heineken created a furore on Amsterdam's Singelgracht with ‘Beiersch’ beer from his steam beer brewery…
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Heineken in Dollywood
‘Cool, clear Heineken! Another Sunday without sun. / In the beginning it was fun,/ but how quickly you run out of things to say/…
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The world of Bas Kosters
Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…
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Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
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AMSTEL under a tree
A page from a calendar for December 1970: a tipsy Santa dances on a table surrounded by cheerful men and women. They raise a…
