Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Limburg beer art
The tapestry affords an abstract impression of a winding river through hilly terrain with three hop cones. The symbolism? The…
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Between art and commerce
Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…
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Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
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Going with the music flow
In the depot of the Heineken Collection Foundation are two containers with old-fashioned gramophone records, along with a box of…
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Who'll turn the light off?
This illuminated Amstel advertisement is one of the earliest of its kind. Little more than a glorified lamp, it's a metal box…
