Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Harmonious voices
Stored in the depot of the Heineken Collection Foundation , next to Alfred (Freddy) Heineken's 'music box’, is a container with…
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
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A touch of Paris in Aalsmeer
Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…
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Jacket and tie
There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
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Up in smoke
Can you picture one of these heavy glass Amstel ashtrays on a 'Persian' table rug in a traditional 'brown' Dutch pub? Do you…
