Green Giants
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Collection
ANNUAL REPORT 2024
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Stars
Stars of the collection
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The technical one-stop-shop
T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
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The blessing of the beer
The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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To the last drop
‘Water. A resource whose every drop counts.’ With this 2001 bilingual leaflet, Heineken was informing Heineken breweries…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
