Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Expertise from our Eastern neighbours
Founder Gerard Adriaan Heineken acquired the Amsterdam De Hooiberg (The Haystack) brewery in 1864, a decade after the…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
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Heineken turns fifty!
‘On the eleventh of February/ Nineteen hundred and twenty-three/ this certificate, together with accompanying decorative…
