The year was 1883, about a decade after the establishment of the Heineken Brewery in Crooswijk. From the very beginning, the…

All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…

German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…

Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…