Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Historical evidence or urban legend?
Tap en Schap, Heineken's fortnightly magazine for the wholesale trade, reported in 1972: 'We were represented for the first time…
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Mystery solved!
All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…
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Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
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Check this out!
This strange looking object doesn't reveal its function easily: it most closely resembles a kitchen utensil, a cross between two…
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Smile!
Cees van Rijsinge was known as 'Mister Smile' at the Heineken Brewery in Rotterdam. Joining the Sales Department for the…
