Engaged

Most of the feedback was positive — at least from those who had already managed to watch the broadcast, ‘…because you always have other things to do in between.’ Employee Dirk Honders summed up the purpose of Kijkglas perfectly in his response: ‘When you see a journal like this, you can really get a sense of what colleagues elsewhere in the country are working on. It makes me feel much more involved with the other sites.’

Reading from a script

Three years later — by which time the news presenters had become a familiar sight — the staff magazine Vers van ’t Vat ran the headline: ‘Kijkglas editorial team changes course.’ Audiovisual staff member Marcel Renting explained: ‘It’s time for a fresher, more modern approach. That comes partly from our own self-criticism, but also from viewers’ reactions. Kijkglas, for example, was considered too static. People talked about it as if we were just reading from a script. And the viewing figures  could be better  too.’

Video magazine

The new format as a video magazine aligned with contemporary developments in national TV news, which itself had evolved over the years from rather stiff ‘slide-show style lectures’ into a dynamic presentation interspersed with lively reports on location. Heineken even went a step further, handing the presentation over to three professional reporters in short video segments. ‘And these no longer had to be tied to a news topic as before. Think of a little film about hops.’
A staff competition produced the new programme title GLASHELDER — no fewer than five times. But after only a handful of episodes it disappeared altogether, as the intranet made its entrance  and every employee could binge videos from their own desk.