Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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A masterful portrait
‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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A historical document
The year was 1883, about a decade after the establishment of the Heineken Brewery in Crooswijk. From the very beginning, the…
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Limburg beer art
The tapestry affords an abstract impression of a winding river through hilly terrain with three hop cones. The symbolism? The…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
