Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
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Clock in, clock out
Who still remembers the time clock? This sturdy German specimen was most likely used at the Heineken brewery in Den Bosch. The…
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Expertise from our Eastern neighbours
Founder Gerard Adriaan Heineken acquired the Amsterdam De Hooiberg (The Haystack) brewery in 1864, a decade after the…
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To the last drop
‘Water. A resource whose every drop counts.’ With this 2001 bilingual leaflet, Heineken was informing Heineken breweries…
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Touching base with beer
It is 1 June 1982. Alfred Henry Heineken , better known as Freddy, raises a toast in the Amsterdam Heineken Brewery on the…
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Art in Kinshasa
This painting of a street scene in Kinshasa is a glorious feast for the eyes. On the left, Congolese men and women dance on a…
