It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…

‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…

When Piet, Ben and Arthur Dumouleyn from Hontenisse in the province of Zeeland decided to continue their brewery in Suriname…

In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…