Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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Air antics
‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
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Self-made brewer
In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…
