Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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A new look for ‘oud bruin’ beer
In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Art in Kinshasa
This painting of a street scene in Kinshasa is a glorious feast for the eyes. On the left, Congolese men and women dance on a…
