Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Fragment of a stylish past
On 22 April 1988, the staff and board members toasted the closing of the Amsterdam branch, in the Koelschip (Coolship) on…
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Touching base with beer
It is 1 June 1982. Alfred Henry Heineken , better known as Freddy, raises a toast in the Amsterdam Heineken Brewery on the…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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Pin-up or horse-drawn cart?
Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…
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Air antics
‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
