‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…

In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…

This exclamation has become synonymous with the cry 'Got it!,' or 'A hit!' If you think back on the origins of the game, you'll…

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…