Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Billiard players enjoying beer
Old times come alive with this billiard table-shaped 'change tray.' Who's still carrying small change these days, eh? Where have…
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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Dollywood does it again
Wat een werk zal Joop Geesink met zijn Dollywood Studio’s hebben gehad aan deze animatiecommercial voor Amstel-bier. Voor het…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
