Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Gentlemen of beer
In 1868, Gerard Adriaan Heineken created a furore on Amsterdam's Singelgracht with ‘Beiersch’ beer from his steam beer brewery…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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With fizz
Without carbonation, there is no beer – every enthusiast will attest to that. Anyone who has taken a sip from a long-forgotten…
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Tough, but fair
Today safety takes precedence in Western societies and has become an industry in its own right. Literally every risk has to be…
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A young entrepreneur
‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…
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The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
