T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…

The year was 1883, about a decade after the establishment of the Heineken Brewery in Crooswijk. From the very beginning, the…

This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…

In 1983-1984 the artist Bessel Kok (1927-1991) drew at Heineken in Amsterdam. He was particularly fascinated by the equipment…