Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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To the Far East
In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…
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Heineken gents
Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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Ain’t no mountain high enough…
The presence of Heineken® beer in remarkable places around the world has a long tradition. For instance, as early as 1964 the…
