The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

This exclamation has become synonymous with the cry 'Got it!,' or 'A hit!' If you think back on the origins of the game, you'll…

he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…

In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…

This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…

Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…