Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Back in the home port
Delft-born artist Piet Cottaar junior (1908-1984) worked in Rotterdam almost his entire life, and for the same employer at that.…
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Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
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A touch of Paris in Aalsmeer
Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…
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The technical one-stop-shop
T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…
