Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Between art and commerce
Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…
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Dollywood does it again
Wat een werk zal Joop Geesink met zijn Dollywood Studio’s hebben gehad aan deze animatiecommercial voor Amstel-bier. Voor het…
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Handwork
This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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A golden moment
It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…
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The world of Bas Kosters
Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…
