Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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Handwork
This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
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Ain’t no mountain high enough…
The presence of Heineken® beer in remarkable places around the world has a long tradition. For instance, as early as 1964 the…
