Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
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The Taste of Water
This is a conductometer, also known as a conductivity meter. It is used to measure the electrical conductivity of liquids,…
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Brewery in the polder
In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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A golden moment
It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…
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Shouting out
At European and World Championships, Dutch football fans have long provided a cheerful splash of orange in the stands. Though…
