In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…

The ancestor of brewer's yeast (Saccharomyces cerevisiae) is wine yeast: a genetic mix of single-celled micro-organisms that…

The presence of Heineken® beer in remarkable places around the world has a long tradition. For instance, as early as 1964 the…

A unique glass, the special 25cl glass for Heineken® Silver. Light green in colour and adorned with relief, the red star, and…

Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…

Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…